Terms of Service

1. Territory Exclusivity Policy

To maintain the integrity of our search bidding campaigns, TrueLeadFlow strictly enforces territorial exclusivity:

• We will partner with exactly one contractor per trade (Plumbing, HVAC, Electrical, Roofing, or Pest Control) in any defined service territory.
• Exclusivity is secured once the setup fee is cleared and remains locked as long as the client retains our monthly optimization and active management services.
• If monthly services are paused or cancelled, the territory is immediately unlocked and made available to other local contractors.

2. Services and Investment Terms

System Setup & Asset Build: Web landing page designs and Google Ads account configurations are billed as one-time projects. Setup fees require 50% payment at project kickoff, and 50% immediately upon final deployment and launch.

Active Optimization and Management: Campaign management fees are billed monthly on a recurring, month-to-month basis. Setup fee waivers or bundle discounts are applied to clients purchasing setup and management simultaneously.

3. Flexible Cancellations

There are no long-term contracts. Monthly active optimization subscriptions are month-to-month and can be paused or cancelled at any time by providing at least 14 days' notice prior to your next scheduled billing cycle. No partial-month refunds are provided.

4. Direct Ad Spend Payments

All traffic ad spend is paid directly by the client to the advertising platform (e.g. Google Ads). TrueLeadFlow does not markup, broker, or take commissions on your actual ad spend. Our optimization fee covers copywriting, design adjustments, bidding structures, and call logging analysis.

5. Limit of Liability

While we design, test, and optimize our systems to maximize local call volume, TrueLeadFlow does not guarantee a specific number of booked jobs or gross revenues. Search patterns and consumer buying behaviors vary based on regional weather spikes, competitors' active bids, and your dispatch staff's responsiveness.

6. Termination

We reserve the right to decline, pause, or terminate service to any contractor who acts unprofessionally, fails to maintain appropriate local contracting licensing, or repeatedly defaults on agreed setup or monthly billing payments.